That Complaining Customer Could Have Become Your Next Advocate!
It’s a mistake to think that because a customer has expressed dissatisfaction with your product or service, they will not come back to you. They won’t return if you handle the situation badly. However,...
View ArticleHow workplace culture can help drive employees to succeed
How would you describe your organization/department/team’s culture? Take a moment and select three words or phrases that describe your company culture. Write them down and set them aside; we’ll come...
View Article7 Little Words That Sum Up the Entire Marketing Machine
Marketing is essentially getting someone that has a need to know, like and trust you. Of course then you must turn that know, like, and trust into try, buy, repeat and refer. That my friends is the...
View ArticleConsumers don’t expect brands to be flawless
Consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy,...
View ArticleSmall-Business Optimism Hits New Four-Year High
Optimism amongst small U.S. businesses rose to its highest level in more than four years in February, data released Tuesday showed, yet business owners remain concerned about future prospects. The...
View ArticleFamily Businesses Should Plan Now for Rising Gift Tax
The 2010 law governing gift and estate taxes is set to expire at the end of this year. For 2013, assuming Congress does not act, the lifetime limits on gift tax will fall from $5.12 million to $1...
View ArticleThe Top 10 Things Employers Get Sued For
Employers may unintentionally violate employment laws and never realize the risk they create for the company. Trying to provide some flexibility for an employee, saving money for the company, or just...
View ArticleBusiness Networking Without Looking Desperate: 5 Rules
Trying to squeeze business opportunity out of this economy is an arduous task at best. And as job numbers remain shakier than the Pacific Rim, the term “it’s who you know” is more relevant than ever...
View ArticleNetworking Advice: 5 Tips for an Effective Elevator Pitch
Tell me … what do you do, who you do it for, why you do it and what can you do for me? And tell me quickly. Such is the challenge of the elevator pitch – a personal marketing spiel seldom delivered in...
View ArticleThe 10 Best Digital Tools for Entrepreneurs in 2012
As the global economy writhes and rattles, entrepreneurship has ever more clearly emerged as the solution to economic recovery. Young startups not only create nearly two thirds of America’s new jobs,...
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